TikTok is introducing a new feature that permits them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale release. This advancement aligns with a rise in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a competing service primarily display content made by AI. A large amount of this content is deemed low-quality AI content, a label for substandard, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, including AI artwork to educational videos, and we intend to provide users the ability to see more or less of that, based on their own preferences,” commented a spokesperson.
AI on the Platform
The service announced that there are now over a billion videos on its network labeled as made with AI. In total, in excess of 100 m pieces of content are submitted to the app daily, making clips made by AI a limited percentage of its total content library.
User Control Features
Viewers will be capable of reduce or increase the volume of artificial media they see by opening the topic control setting in the app and choosing “AI-generated content”. Other topics that are already be modified under the filter include current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines oblige creators to tag lifelike AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable AI video that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on attach an “AI-made” label to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is aimed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also launching a $2m awareness program for professionals and organizations to produce informative material about ethical AI use. This project will assist charitable organizations dedicated to educating computer science.
Moderation Strategy
TikTok has justified its content review process, amid controversy over plans to make redundant a large number of content moderators in the UK. It is set to eliminate a significant number of roles in its user protection division in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official clarified that human moderation would continue to be important, but AI can safeguard staff by eliminating the most harmful content before it has to be seen by people. The company reported a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”
